Brand-customer connection
A brand may not just be a logo marque or a strap line. These are merely symbols and words used to identify and promote a brand.
A brand is an overall identity that incorporates the attributes, quality, experience and connotations associated with a product or service. Each of these topics needs to be carefully considered both individually and collectively. However, it is also about the identity of the consumer looking to buy into that brand experience, and the two must resonate if the relationship is to be a successful one.
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There is a feeling of rushed definition for Hyundai's DNA. The brand is pushing to define its style but getting the user confused with the its real identity.
Matthias Pliessnig's 'Providence Bench'
An investigation of what is acheivable with a seemingly static and unforgiving material.
"This elegant and gracesful fluidity can only be acheived with an investigative and exploring approach" David Bramston
Maarten Baas and Tejo Remy
Can fluidity be an adjoining of polarising and adjacent surfaces and still create an over-all fluid form?Roxy Music's 'If there is something'
Fluid in a musical sense. Smooth transitions between different compositions in one lengthy song.
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